Golden Wonder fans looking for a lighter bite this summer are in for a nice treat!
Golden Wonder is releasing a new healthier range this month featuring crisps full of taste but under 100 calories a pack. Promising “all the taste – half the fat.”
Golden Wonder Light and Loaded crisps are made using multigrains and new “air popping technology” which offers “more punch per crunch.”
The Light and Loaded range has two flavours: Cheddar Cheese and Smokey Bacon.
Matt Smith, marketing director at Golden Wonder, commented on the new launch:
“While we’ve seen the appetite for healthier snacks grow by approximately 19% in the last year alone, our research shows consumers are continuing to search for lighter, more wholesome options.
“That’s why we are launching Light and Loaded. This major new launch is aimed directly at the ‘big night in’ sector and contains 50% less fat than comparable snack products but really delivers on that all important fully-flavoured taste.
“We think there is still a huge amount of untapped demand in the healthier snack market.”