Malteasers have teamed with Treats by Burton’s Biscuit Co to create a Malteasers biscuit - comprising of three malty bubbles, covered in milk chocolate resulting in a unique delicious crunch!
Available from January, Mars have said the launch is the first time the brand have been sold in the biscuit aisle.
The biscuits are launched to branch into a wider audience of chocolate lovers, biscuit treats being one of the most popular sub categories.
“We are really excited to be introducing this iconic brand into the biscuit aisle for the first time”
“We believe that a combination of the innovative format, unique malty taste and the popularity of the brand will drive new customers to the category in addiction to providing something new and exciting for regular biscuit fans”
We can’t wait to try the tasty treats!