Mars is adding to the Galaxy range with the launch of Darker Milk and Darker Milk with Hazelnuts.
The brand new chocolate bars are designed to appeal to milk and dark chocolate lovers, as well as welcome new customers to the brand.
Both of the chocolate bars have a 70/30 milk-dark percentage and will be available in large bars for £1.39 and singles for 66p.
“We are extremely excited to be launching Galaxy Darker Milk and Galaxy Darker Milk Roasted Hazelnut in the UK this year. The demand for options in the dark chocolate category is growing and the Galaxy team have been working hard for well over a year to bring something new to the market that meets the high standards of our existing portfolio. We know that block is the biggest segment in chocolate that has rapidly grown to £864m in the past year and we’re confident that the new Darker Milk variants will fuel this huge category growth even further.”
The new bars will be in stores from April 2019. Mars UK is investing in a digital and social campaign to support the launch of the bars and more importantly giving customers the chance to win prizes.
Some of the prices up for grabs include a 5 night trip to Iceland to see the Northern Lights, a weekend trip to Paris and a helicopter trip to see a UK location of your choice!