Snack in the Box look to select the best of the best, so we make it a priority to ensure our franchisees are as dedicated as we are about our business. Sean joined Snack in the Box, as a Franchise Field Manager, back in 2002. His role for the last 7 years is Sales Director, responsible for the recruitment and selection of new Snack in the Box Franchisees. We asked Sean how he works with individuals looking to purchase a SITB Franchise. We also look at how to ensure both parties are confident they have made the right ‘long term’ decision when a Franchise is awarded by SITB.
What qualities are you looking for in a prospective Franchisee?
Ideally, someone who wants to run the business in a ‘hands-on’ capacity. Our franchise model does not lend itself to running the business as Management Franchise.
Individuals need to be self-motivated and have a ‘cheerful’ personality. Also, realistic expectations around the earnings for a SITB Franchise and most importantly, be able to work to a system. Our experience shows that our most successful Franchisees all follow the SITB system and model.
How important is it for prospective Franchisees to talk and meet with existing SITB Franchisees?
Absolutely essential! These are the individual/couples that are running the business on a day-to-day basis . They have a wealth of knowledge about the business. This includes what works well for them as well as what are the challenges are.
SITB will try to advise of Franchisees to contact those who match individual circumstances and businesses of the candidate. This could include operating the business in a rural area or running the business as a ‘sole trader’.
Would you ever ‘turn down’ someone who wants to join SITB’s Franchise Network?
Definitely, there is no point bringing someone into business where we know they would struggle or not achieve their business ambitions. For example, if a candidate contacted us looking for a ‘multi-van’ operation, our Franchise is not geared up for this type of business model.
What Due Diligence should be carried out by Prospective Franchisees when making a final decision about joining SITB?
As much as possible. I have already discussed the importance of contacting our Franchisees. But, a candidate should ensure they are happy with the terms of the Franchise Agreement. Our Agreement is for a 5-Year Term (renewable thereafter). This is a long-term commitment for both SITB and the candidate. They should also ensure they fully understand the financial projections. More importantly, what’s required from them to ensure these projections are met. Most projections provided by Franchisors need an amount of business development and marketing, to ensure the sales revenues and profits provided.
How does someone contact SITB, who is interesting in finding more about the Franchise?
Simply email or call. We will then advise if we have availability in the area where the candidate lives. If so, we will start our selection process by providing our Franchise.